I started this brand as a proud Balkan living in the United States who never really saw clothing that truly represented where I come from. I wanted something modern, street, and wearable — not tourist merch, not cliché designs — but real fashion that still carries our culture.

This brand specializes in designs inspired by the Balkan community and lifestyle. Every piece is created with the idea of standing out while still feeling authentic. Whether you were born there, raised there, or simply feel connected to the Balkans, this clothing is for you.

We are currently based in the United States, but our vision is bigger than one place. We plan to expand into different Balkan countries and continue building a community around pride, culture, and creativity. This is more than a brand — it’s representation we didn’t grow up seeing, so we decided to make it ourselves.